Emerging technologies are coming into play every day in the world of digital broadcasting and are continuously shifting the goalposts of what is happening. ThinkDigitalTV teamed up with Nigel Gordon and Sarah Shackley-Veneman from Gekko Media Solutions, an Online Media Agency to produce an infomercial addressing these issues. The infomercial was to show the next steps of where the digital broadcasting is heading and what future trends are around the corner. The film provides valuable insight for newcomers, professionals and ThinkDigitalTV members where there are new challenges to overcome in the next few years. The next step was to find someone in the broadcasting business who could give the film it's credibility and be able to talk about this in-depth. Media anthropologist / insultant guru Jonathan Marks was the ideal person to give the right insights into the business model of broadcasting. Jonathan has over 30 years of broadcasting experience, having worked for broadcasters, BBC, ORF-Vienna and Radio Netherlands Worldwide and is now a key player in the industry, giving interviews and been a keynote speaker at some of the world’s biggest broadcasting conferences. He has also been hired as an advisory consultant by some of the leading organisations in the world. Gekko Media Solutions shot the film at Jonathan’s house in January 2010 . He was a consumate professional and talks about emerging technologies and how traditional broadcasting and story telling will be effected. He looks at the lifecycle of future content and what the distribution platforms will be, enabling the sharing of an idea with the public. Nigel Gordon produced and directed it, Hans Ris from K238Studios did the camera, sound and editing. It was shot from 2 different angles, a mid-shot and close-up whilst including some IBC footage and that was a wrap.

Gekko Media Solutions is a company that understands how to create content as a form of social currency in a world where content is created and distributed in a Peer2Peer network. Their goal is to drive brands to these online and mobile destinations where they can build greater customer loyalty. We hope that the ThinkDigitalTV audience finds the film both engaging and stimulating, enjoy!

For more information on the making of the film contact Nigel Gordon at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

For more information on the production facilties contact Hans Ris at www.K238Studios.nl More insights from Jonathan Marks can be found at www.CriticalDistance.nl

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